Extensive Library: With an extensive library of karaoke tracks covering diverse genres and languages, users can embark on personalized musical journeys tailored to their preferences.
Collaborative Experience: Users can engage in collaborative singing sessions, from solo performances to group duets with friends, fostering social interaction and shared musical experiences.
Enhanced Engagement: The karaoke feature enhances user engagement and satisfaction, providing a fun and interactive way to enjoy music on Spotify.
Leading Destination: By introducing karaoke, Spotify solidifies its position as a leading destination for immersive and social music experiences, catering to the diverse interests of its user base.
User-Centric Design: Our approach prioritizes the user experience, ensuring that every design decision is guided by user feedback and preferences.
Iterative Testing: Through iterative testing and refinement, we continuously improve the karaoke feature, addressing user pain points and optimizing usability.
Seamless Integration: We seamlessly integrate the karaoke feature into the existing Spotify platform, maintaining consistency in design language and user flow.
Innovative Functionalities: Our design includes innovative functionalities such as collaborative singing, personalized playlists, and real-time performance feedback to enhance user engagement and enjoyment.
Technical Excellence: Our design is backed by robust technical infrastructure, ensuring smooth performance, low latency, and scalability to support a large user base.
Technical Specs
Roles:
Researcher, Product Designer
Tools:
Figma, FigJam, Zoom,
ChatGPT, Unsplash, G-Suite
Skills:
User Research, Information Architecture,
Sketching, Journey Mapping,
Wireframing, Prototyping, User Testing
Timeline:
2 Weeks
We're addressing the fragmented karaoke experience by integrating it into Spotify. Users currently face disjointed platforms and limited song choices.
Our solution brings an immersive, unified karaoke experience to Spotify, offering personalized recommendations and social collaboration features.
Research Phase
Competitive Analysis
A competitive analysis identifies the strengths and weaknesses of existing AR sports training solutions to position Sync Shades effectively.
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User Interviews
User interviews gather insights from athletes to understand their needs, preferences, and challenges, informing the design of Sync Shades.
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Personas
Profiles of athletes and coaches, shaping product development and marketing strategies through insights into their needs and behaviors.
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Ideation Phase
Surveys
We sought concrete figures from frequent users who have experienced situations where a karaoke feature might offer value.
67% of users
would pay up for a new and exciting way to interact with their friends on Spotify
80% of users
wanted a more cost effective way to hangout with their friends in an inclusive experience
50% of users
did not know there were collaboration features already on Spotify
In effort to streamline the experience of karaoke for our users, we designed user-friendly pathways for easy understanding and optimum efficiency.
Task 1: Walk through Karaoke Demo
Usability tests were conducted with multiple participants to determine the effectiveness of the design and layout of the home page to the final pairing screen.
Task 2: Add song to Karaoke Queue
Users were asked to follow along as the AR glasses demonstrated how they would be used in practice.
View Results
Experience it yourself.
Presenting Spotify Karaoke, a fresh approach to unfold your personality during the greatest party you've ever thrown.
The Spotify karaoke project marks a pivotal moment in enhancing the music streaming experience.
Integration of karaoke into the platform creates an inclusive space for users to discover and share music in innovative ways.
With personalized recommendations and social features, the karaoke experience on Spotify is evolving to enrich user engagement.
Continued focus on innovation and enhancement ensures that the karaoke feature will continue to evolve, delighting music lovers worldwide.
KK Designs 2024