Key Finding 2
“People put themselves out there, people don’t take themselves too seriously and let loose but hard to find a good place for it.”
Insight: People generally find karaoke as very enjoyable social activity and Spotify could be provide a service that is easy available to that demographic.
Key Finding 3
“Lyrics feature sometimes, never heard of the jams session feature.”
Insight: The current user base is not aware of the multiple collaboration tools available to them, possibly from a lack of interest in looking for them. Where as a karaoke feature could be entertaining enough to be a feature worth looking for.
KK Designs 2024