65% of users
enjoy singing karaoke at least occasionally
50% of users
share their performances on social media, leading to potential growth opportunities for the Spotify brand
90% of users
are already in a music platform that does not currently offer a karaoke/sing-a-long feature
30% of revenue
could have to be spent on licensing costs
85% of users
report being satisfied with features available to them although they are open to new additions as they come out
22% of users
also listen to podcasts, indicating a need for diverse audio content
44% of users
listen to music on the platform every single day
25% of users
are primarily using Spotify as passive listening rather than interactively
55% of users
create their own playlists, showing higher levels of engagement with the platform
KK Designs 2024