67% of users
wanted a better way to read a playbook so that they could understand it faster
45% of users
felt their level of play was negatively impacted by their new environments
80% of users
found that playbooks were something that they found challenging and somewhat boring to read through
32% of users
found onboarding with new teammates was usually an arduous process and needed changing in their programs
90% of users
were already using some type of technology within their program
67% of users
have had experience with AR technology and have used it themselves in some manner
50% of users
thought a change in the way athletes practiced was necessary to keep up with technology
20% of users
felt increasing methods of learning a playbook would be a hindrance
50% of users
observed that their sensation of being more integrated with the group resulted in a heightened sense of unity and led to higher levels of play
KK Designs 2024
United States