80% of users
are interested in a personalized health and fitness solution
60% of users
report a preference for health and fitness apps that offer AI-driven personalization over generic alternatives
85% of users
believe they would be more satisfied with tailored feedback and real time adjustments
30% of users
are consistently using current health apps on their devices
67% of users
have downloaded at least one health app, a large number of them are at least familiar with using one
40% of users
stay with their apps over a course of 6 months and pick up a new app they believe will work better
62% of users
are actively trying to lead a healthier lifestyle, representing a broad market
68% of users
report achieving their goals more effectively with personalized guidance
59% of users
worldwide are interesting in improving their health and wellness, vast and diverse potential user base for OttoPilot
KK Designs 2024