OttoPilot Collection

OttoPilot Collection

OttoPilot Collection

Interviews

Interviews

Interviews

Key Finding 1

Key Finding 1

Key Finding 1

“People lie to themselves when they say all I need is me to accomplish this.”

“People lie to themselves when they say all I need is me to accomplish this.”

“People lie to themselves when they say all I need is me to accomplish this.”

Insight: As much as people think they have to will power and self-discipline to commit to their health, they need a source of accountability.

Insight: As much as people think they have to will power and self-discipline to commit to their health, they need a source of accountability.

Insight: As much as people think they have to will power and self-discipline to commit to their health, they need a source of accountability.

Key Finding 2

“Honestly, probably having a dedicated nutritionist would help me because I'm already doing the exercise part.”

Insight: People who are already physically active are just looking for that extra nutritional piece rather than a whole new platform.

Key Finding 3

“Didn't have AI initially but then they added it for a cherry on top, simplified finances. ”

Insight: People are already adopting AI into their work lives and at some point or another will have to encounter it on a daily basis.

KK Designs 2024