Task Flow 1: Booking a service
Task Completion Rate(%)
100%
Avg Time of Completion
12.5 sec
Avg Rating (1-5)
4.2
Key Adjustment 1
A color change was needed for the contact section of the home page on desktop
Before
Users felt that the color scheme needed to be changed because the orange on beige didn’t blend together well and if the client changes the pictures on the hero and contact sections, the color scheme may not work well.
After
Used a darker blue so that it would contrast well with the text and if the picture he used changes, we wouldn't have to account for that down the road.
Key Adjustment 2
Another color change was in order for the service tiles but also a change in how the information was presented
Before
Users found the services tiles a bit amateurish in design and the pictures on each service did not do a good enough job explaining what the service was.
After
Users landed on this iteration because it showed the services in a meaningful way and the colors worked better on the off-white background.
Key Adjustment 3
Landing page was a major pain point and caused confusion for many users we asked to try and navigate the site
Before
Users liked the use of pictures as the hero but felt a bit bland overall. The font also did not line up with the branding he already had on his previous website.
After
This iteration was pleasing to users since it felt like a camera shot of the hero image and users immediately got a feel of what the company was about.
KK Designs 2024