94% of users
were spending on average of around 20+ seconds to find what they were looking
60% of users
reported the design was confusing and the navigation was unintuitive
85% of users
reported they would not come back to that site
30% of users
were able to find a price they were looking for
67% of users
reported that the mobile design specifically as a unintuitive
68% of users
reported the background images did not make much sense and felt inconsistent
25% of users
failed to complete the task of finding prices in under the allotted time
KK Designs 2024