We conducted a survey among a cohort who typically use online platforms for service bookings, and solicited their first impressions on the layout of their current website. We encountered numerous aberrations and difficulties concerning task completion. We segmented our discoveries into various categories to make the gathered data more comprehensible and practical for our version of the revamped design.
User found the navigation to be transparent and hard to see
Some users had difficulty completing tasks and booking services
The menu and navigation were somewhat helpful but could be improved
Users found the website itself to be visually appealing, but there were inconsistencies in the backgrounds and design elements
The mobile version of the website had some issues with readability and background images as well
Users wanted more information about pricing for services
Some users wished they could book a service directly from the page they were on, instead of having to navigate to a separate contacts page
Users felt that there was a lack of information about the services and the clients the website has worked with
Pictures and videos on the website did not provide enough context or explanation
KK Designs 2024